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Old 09-21-2005, 04:24 PM   #1
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Default Digital color printing report

A new TrendWatch report on Digital Color Printing has been released. Here are excerpts from the press release:
"Digital Printing 2005: It's Mainstream, Baby!" looks at the growth and adoption of digital color printing. It analyzes the data and trends in both the graphic arts and creatives market spaces, including primary applications such as short-run, on-demand printing, variable data printing, and Web-to-print. … Press models from Xerox, Xeikon, HP, IBM, Kodak, Oce, and Nipson are included.

For printers looking to invest in a digital color press, this valuable 27-page analysis, along with a short introduction, is also broken out as a separate report, "Digital Printing 2005: The Major Players and Their Wares," available for $25.

The full report, "Digital Printing 2005: It's Mainstream, Baby!", then looks at the overall market for digital color presses … There are some surprises here, including the breakout role of color copiers. …

News Highlights...

-- 15% of graphic arts firms plan to purchase a digital color press in the next 12 months;

-- 39% of digital printers say their digital printing volumes are increasing "a little" or "a lot";

-- 26% of digital printers see "short-run color with color copiers" - note: copiers, not digital presses - as a top sales opportunity;

-- 42% of creatives say their use of digital color printing is increasing "a little" or "a lot";

-- 22% of catalog publishers say that "variable data printing projects" are a top sales opportunity for their businesses.

Availability ... available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.trendwatchgraphicarts.com/special.html or by phone at 866-873-6310. The price for the 129-page report is $995. The price for the 27-page mini-report, "Digital Printing 2005: The Major Players and Their Wares" is $25. TrendWatch Graphic Arts eStore customers can download these reports in PDF Acrobat format immediately after purchase.

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