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Old 03-22-2016, 12:20 PM   #1
terrie
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Join Date: Oct 2004
Posts: 8,916
Default Adobe's gonna getcha!

Another lovely article from theregister.co.uk this time about Adobe's new co-op tracking project:

"The goal, said Adobe Target Director Kevin Lindsay, is to "provide the ability, through all our marketing solutions, for marketers to be able to market to their consumers as people rather than as separate devices. Typically this is viewed as a cross-device problem. How do I take this group of devices and treat them as the person they actually represent?”


Only to contradict the above with the following:

"The company is offering several privacy safeguards. It does not share data about the person using each device, only that one or more devices are linked."


UGH!


Terrie
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