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Old 11-13-2015, 08:16 AM   #1
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Join Date: Jan 2005
Location: New York State
Posts: 268
Default Fontacular - final day

Today is the last day of Fontacular, but it's the best day because all the previous days' specials are still available.

To my mind, the best value is Neue Swift: 10 styles for $79. This is a higher price than most of the packages in Fontacular, but Gerard Unger's fonts have always been expensive and the regular price is over $700.

The Neue Swift™ font family is an update and expansion of the Swift™ font family originally designed by Gerard Unger in 1985 (subsequently Swift 2.0™ in 1995). It was published by Linotype in 2009 and includes extended character sets, Oldstyle figures, small caps and a number of other defining characteristics which set the OpenType font apart from its predecessors.

The original inspiration for the Swift typeface was the movement of the similarly named bird – particularly the soaring and sweeping motions made through the sky as it flew. This influence can be seen in the curves and angles of the typeface which, despite its newspaper feel remains a very lyrical artistic achievement. It was released by Dr.-Ing. Rudolf Hell GmbH (commonly abbreviated to “Hell” – German for “Bright”) in 1985.

The extension of the Swift font family resulting in Neue Swift was made possible by the collaboration of Unger and Linotype; the OpenType font released as a result contained not only a greatly extended character set but also many new glyphs per letter. This would allow the typeface to be used in a variety of countries for which it had, until that time, not been suitable. The Neue Swift font family was published in 2009.

The original Swift font family found almost instant success in the publishing industry in the 1980s, rejuvenating the look of many dated newspaper styles. Italian newspaper il manifesto use Swift for headlining purposes, as does the Belgian newspaper De Morgen. How magazine used the Swift font family before being redesigned in 2000.
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