Lively discussions on the graphic arts and publishing — in print or on the web

Go Back   Desktop Publishing Forum > General Discussions > General Publishing Topics

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 06-16-2006, 07:42 AM   #1
Founding Sysop
ktinkel's Avatar
Join Date: Oct 2004
Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
Posts: 11,187
Default On designers, by Oz Cooper

The mission of designersis to make obsolete the smart thingsthey did last yearby doing smarter things thisyear. It’s aheavy task, and designers arebusy folks, sailingaway on flights offancy, pooh-poohingtaboos, reviving oldlunacies, restylingthe classics, inventingnew heresies, scandalizingtheelders. . . .

would get alongtogether in a bookbecause whattheyhave to sellis imagination,a commodityhappily unstandardized.And imaginationis what it willtake to make asplash withyourproductin aworld thatwants moreand morenovelty — a worldwherepostage stampdesigns arechanged before you canuse upa quarter’sworth, wherenothing canbe toorecent or tooclever to beout ofstyle. Designersare definitelyin, whetherto rescuefromobscuritya one-inchadvertisementortoplan astreamlinedtrain.

—by Oswald “Oz” Cooper, designer of Cooper Black
(among many other display types)
in the foreword of the 1938 edition of
Twenty-seven Chicago Designers
, an annual

ktinkel is offline   Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lincoln's Cooper Union Speech dthomsen8 The Corner Pub 7 03-03-2007 06:21 AM
CMS for designers, artists ktinkel Web Design 5 03-01-2007 03:46 PM
free 'Cooper Black' look-alike? hotchocko Fonts & Typography 2 06-16-2006 06:39 AM
Some designers? dogmandouglas Print Design 19 06-07-2006 01:17 PM
Cooper Black -- The movie Howard White Fonts & Typography 1 08-13-2005 09:58 AM

All times are GMT -8. The time now is 04:05 AM.

Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2020, vBulletin Solutions, Inc.
Contents copyright 2004–2019 Desktop Publishing Forum and its members.