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Old 10-03-2008, 01:09 AM   #1
LoisWakeman
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Join Date: Jan 2005
Location: Uplyme, Devon, England
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Default elaborate typeface = confusion?

I was recently sent an ad for Compendium, which you can see here

It is as beautiful, and almost as incomprehensible to me, as Arabic script on ancient pottery.

Have a look at the specimen and see if you think there is a typo in the second line: is it a "y" or is it an "i" with a long hairline and without a dot?

And what does the last line say? Air Hard Break? Huh?

Looking at the samples provided, I think one would have to be very selective about the phrases to be used in this font. Copy editing of a headline or other featured text to suit the font seems an a**e about face way of doing things!

Have a look at the specimen PDF if you have time - lovely to look at but just as hard to read (and note how the title of the link gives Mac then Windows instructions for saving - which neatly shows the origins of the organisation in the design world I guess!)
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