B & W Photo Cover

[George]

Excuse Me!!! Selma Hayek on the Spring cover of Vim & Vigor. There’s a moral issue here, as the magazine is put out by a Christian hospital organization. She’s not exactly a representative of moral purity. Well, she’s attractive, and she is a celebrity. Apparently, they always use a celebrity. But it’s not a career promotion on her part either, the magazine little known, and she is doing well, I think, as the director of “Ugly Betty,” (a take off of “La Fea Mas Bella,” neither of which I’ve watched, but it’s still obvious. But Oprah didn’t do the cover for the promotion or the money either.) But Selma is pregnant, and that is what the article is about. (Who’s the father?)

But why is the cover photo in black and white?? I admit, that it is an interesting photo. Are they trying to take attention away from who she really is, trying to have people look at her in a new perspective, trying to emphasize she is moving into a new stage of life?? It’s not economics, as they have a full page photo of her face on the inside in color, and none of their other covers are B&W. But in this second photo, it’s not traditional femininity that comes out -- the everyday mom, that is. I’ll guess they had to play down her attractiveness in featuring her, and I think that is why it’s just the face.

But still, there’s something about this photo being black and white, that adds overall interest to the image. I don’t know just what.

George

[ktinkel]

Originally Posted by George

But why is the cover photo in black and white?

Color is ordinary: black-and-white is dramatic. We are all used to seeing the world in full color, but B&W is more commonly used for art.

IMHO

[don Arnoldy]

Originally Posted by George

But why is the cover photo in black and white?

I have a sneaking suspicion that the photo is an out-take from a fashion shoot that she had done previously (fashion magazines frequently run black and white photos). Either availability or budget constraints may have caused them to use a "stock" photo, rather than commissioning a shoot.

[Andrew B.]

A tinted B&W is a standard artsy look.

[Mike]

The cover photos always seem to refer to feature articles that are not in the pdfs on the website. Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?

[Andrew B.]

Originally Posted by Mike

The cover photos always seem to refer to feature articles that are not in the pdfs on the website. Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?

I have no idea.

[don Arnoldy]

Originally Posted by Mike

Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?

Originally Posted by from the masthead

Vim &Vigor,TM Spring 2008, Volume 24, Number 1, Georgia Region 2 is published quarterly by McMurry, McMurry Campus Center, 1010 E. Missouri Ave., Phoenix, Arizona 85014, 602-395-5850.

Originally Posted by from the McMurry site

Vim & Vigor is a syndicated custom magazine completely underwritten in each market it serves by a sponsoring hospital. Recipients of hospital-paid subscriptions are selected through a sophisticated process of database target marketing. These primary Vim & Vigor readers are gilt-edged prospects for the healthcare marketers who sponsor the magazine. But they can be just as valuable to advertisers seeking to reach and sell this prized market segment.

Seems like you're right on the money, Mike!

[George]

Drama, artsy, stock photos...it all makes sense. Still, there is something...I means various things, being communicated by using black and white. It's interesting to try and figure out everything that is being conveyed.

I did note a discrepancy between the PDF on line and the actual magazine. ??? I don't know, but hospitals seem like another world to me. I try to adapt when I'm there, but it's a different way of thinking, but they don't seem to acknowledge that.

George