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08-16-2005, 08:45 AM
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Sysop Emeritus
Join Date: Oct 2004
Location: southeastern Iowa, in the technology corridor
Posts: 2,190
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"Frozen Frogs &...:How to Hustle a Client"
Frozen Frogs & Cooked Books (or How to Hustle a Client)
An interesting read, this excerpt. I think I'll look up the book it came from. Here's the last sentence of the article: And until the industry commits to better ideas, regardless of medium, and people over budgets and formulas, we'll remain nothing more than ad hustlers who get over on clients and consumers. |
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