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Old 11-14-2017, 11:17 AM   #1
Gerry Kowarsky
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Default IBM Plex

Here is an article about IBM's new identity font.
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Old 11-14-2017, 11:46 AM   #2
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As fonts go, kind of boring? '-}}


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Old 11-15-2017, 08:39 AM   #3
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Quote:
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As fonts go, kind of boring? '-}}


Terrie
As an IBM branding statement, doesn't that fit? ;-)

   
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Old 11-15-2017, 09:47 AM   #4
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Thanks for the heads up.

   
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Old 11-15-2017, 12:23 PM   #5
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Quote:
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As fonts go, kind of boring? '-}}


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Certainly not eccentric.
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Old 11-15-2017, 12:24 PM   #6
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Quote:
steve: As an IBM branding statement, doesn't that fit? ;-)
I thought that very thing myself as I typed my reply...'-}}



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Old 11-15-2017, 12:25 PM   #7
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As an IBM branding statement, doesn't that fit? ;-)
Reassuring would be a more positive way of spinning it.
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Old 11-16-2017, 10:30 AM   #8
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Or as they used to say, "Nobody ever got fired for buying IBM." Or using Helvetica, I suppose. Though in my world, IBM's choice of Helvetica Neue would be something of a venial sin.

   
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