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Ronald
04-11-2010, 10:36 PM
I made a few logo concepts for a local website so they can choose a favorite. I figured some of you fellow designers might like to gimme some feedback. It would be appreciated. They're all contained in two relatively small PNG files. Hopefully they won't be "forbidden" from viewing...

Logos
(http://img.photobucket.com/albums/v402/batmanytb/si-a-logo.png)S'more Logos (http://img.photobucket.com/albums/v402/batmanytb/si-a-logo21.png)

Thanks much!

Fixed links (4/12)

Mike
04-12-2010, 02:00 AM
Forbidden

You don't have permission to access /media/si-a-logo2.png on this server.

Apache/2.2.8 (Unix) Server at batmanytb.com Port 80

sky4forums
04-12-2010, 11:17 AM
I get the same error message as Mike.

Ronald
04-12-2010, 04:30 PM
Sorry, guys. I put 'em in Photobucket and changed the links now.

donmcc
04-13-2010, 10:24 AM
They are viewable now. I rather like the set on the second page. The first page are too stereotypical. The version with the larger o to represent the car wheel is cool, but I'm not sure it is necessary.

Michael Rowley
04-13-2010, 10:31 AM
Ronald,

All the first set give initially the impression of incorporating Daimler-Benz's star, which, I fancy, would not be allowed even to Mercedes agents. The second set is both safer and better.

Franca
04-13-2010, 12:47 PM
They are viewable now. I rather like the set on the second page. The first page are too stereotypical. The version with the larger o to represent the car wheel is cool, but I'm not sure it is necessary.I was going to say very much the same thing. The logos on the second page are much more interesting. Very stylish. I like the idea of the O forming the front wheel of the car but think perhaps the overall balance of the logo is better without. Regarding the two different rear fender styles, the top one says, "race car" and the bottom one says "sports car" to me, if that makes any difference. Both look nice.

However, if the client doesn't appreciate them, the logo in the first set with the red car wasn't bad for a more traditional sort of logo. Not in the same class as the second set, though, IMO.

terrie
04-13-2010, 02:26 PM
I think the second set is much more refined and sophisticated...

Terrie

Ronald
04-13-2010, 03:07 PM
Thank you all for the comments. I welcome anyone else to critique if they haven't.

Yes, the first batch is pretty basic stuff. The second batch was somewhat inspired by a recent car commercial, the car shape was anyway. The font gives it an almost retro feel which I like, but on the other hand, the overall style is slick, cat-like - almost sexy, which I'm not sure would be fitting for a local car outlet/repair/towing business. My second qualm is that this is website logo, so I'd probably want to give it some color.

If I did choose one from the first batch, I'd probably go with the Googie/retro futuristic one in the top right, simply because I like that old style and would have fun incorporating it throughout a site layout, should they have me make it.

terrie
04-13-2010, 06:54 PM
ronald: but on the other hand, the overall style is slick, cat-like - almost sexy, which I'm not sure would be fitting for a local car outlet/repair/towing business.Why not? I think it says they are serious and professional about their business.


>> My second qualm is that this is website logo, so I'd probably want to give it some color.

Keep the car lines black and put the text in color or put color in the car and keep the text black...I think it's a very flexible design...

Terrie

don Arnoldy
04-17-2010, 01:38 PM
I figured some of you fellow designers might like to gimme some feedback.Aside from technical stuff—like the steering wheel doesn't look enough like a G for that design to read easily—it is impossible to give a meaningful critique of a logo (or any design) in a vacuum.

Who are you talking to—tell us the target market, demographic, etc.?
What are you trying to say to them—What's the WIIFM, the USP?

If we knew those things, we could give you better feedback.

--don

Ronald
04-19-2010, 02:41 PM
Who are you talking to—tell us the target market, demographic, etc.?
What are you trying to say to them—What's the WIIFM, the USP?

If we knew those things, we could give you better feedback.
Hell, I doubt the people who run the company could tell you that. They barely contributed to their own website, and the "logo" on their building is pure garbage. You make a find point though, Don.

In short, it's a local (Midwest) used car/repair/towing business. So I figure they might gravitate toward a logo that's somewhat bold and straightforward. It blows my mind how someone can start a business and have no regard for a logo or visual identity, which we all know is key to marketing and brand identification.

What's more, their site host is the one paying for my logo. I was simply told the logos look "great" and to send a bill. I responded with a bill and asked specifically which one he wanted so I could send a larger version to suit his needs. I'm guessing the host will choose a logo for 'em.

terrie
04-19-2010, 03:22 PM
ronald: which we all know is key to marketing and brand identification.Probably not so much for a local shop that probably relies--at least somewhat--on word of mouth for business and more than likely has never heard of or cares about branding. The car repair place I currently use which is excellent has probably one of the crappiest logos I've ever seen...'-}}

Terrie

Franca
04-19-2010, 04:32 PM
Probably not so much for a local shop that probably relies--at least somewhat--on word of mouth for business and more than likely has never heard of or cares about branding. The car repair place I currently use which is excellent has probably one of the crappiest logos I've ever seen...'-}}
Yep. Really ugly automotive shop logos around here as well. There are certain types of local businesses that seem not to know or care anything about branding and marketing. I think often the shop is set up first, maybe filling a small gap in the local service market. They may have been doing some work on the side and have acquired a small clientele already, not even thinking about competing with other shops for business. If the business grows large enough to be competitive with other businesses of its ilk, or successful enough to have opened more than one shop then maybe they've thought about their logo a little bit. But it's probably still ugly.

Ronald
04-19-2010, 04:38 PM
Probably not so much for a local shop that probably relies--at least somewhat--on word of mouth for business and more than likely has never heard of or cares about branding. The car repair place I currently use which is excellent has probably one of the crappiest logos I've ever seen...'-}}

Terrie
Yeah, I realize this is very common among local businesses. And the owner of an auto shop probably isn't likely to be the most stylish or creative person around. But still, for the sake of advertising (particularly print) and general recognition ("Go four blocks into town. It's the place with the giant blue wrench"), the importance of a logo shouldn't be overlooked.

Here's their site so far. They do have what could be defined as a logo, but if one is going to use such little effort as seen here, why even bother?

http://www.georgenauto.com/

terrie
04-19-2010, 07:16 PM
franca: If the business grows large enough to be competitive with other businesses of its ilk, or successful enough to have opened more than one shop then maybe they've thought about their logo a little bit. But it's probably still ugly.LOL!! I think you've hit it just right...'-}}

Terrie

Steve Rindsberg
04-21-2010, 07:40 AM
Logo? I think my car repair place's logo is whatever font the sign painter chose to paint the name of the place on the front of the cinderblock building.

Steve Rindsberg
04-21-2010, 07:44 AM
Someone needs to whisper "DOWNSAMPLE THE IMAGES" gently into their ears. About 120db ought to do it. 2500 pixels wide is a bit much. ;-)

And when you get right to it, do the pictures have anything to do with ... um ... anything? Other than contributing to the ugliness?

Ronald
04-21-2010, 10:24 AM
Someone needs to whisper "DOWNSAMPLE THE IMAGES" gently into their ears. About 120db ought to do it. 2500 pixels wide is a bit much. ;-)

And when you get right to it, do the pictures have anything to do with ... um ... anything? Other than contributing to the ugliness?
Precisely. I hope I'm asked to design the site since I did the logo for it - maybe shoot some photos too. But I asked if they needed my help on that when I sent the logo and my question seemed to be ignored. It would be a nice simple project and potential portfolio piece.

Mike
04-21-2010, 11:44 PM
Perhaps you should phone Click and Clack. I don't remember hearing any questions about repair shop logos on Car Talk.

Franca
04-22-2010, 12:25 AM
When and where have you listened to Car Talk?? Love them. :)

JamieHow
05-10-2013, 10:31 AM
I made a few logo concepts for a local website so they can choose a favorite. I figured some of you fellow designers might like to gimme some feedback. It would be appreciated. They're all contained in two relatively small PNG files. Hopefully they won't be "forbidden" from viewing...

Logos
(http://img.photobucket.com/albums/v402/batmanytb/si-a-logo.png)S'more Logos (http://img.photobucket.com/albums/v402/batmanytb/si-a-logo21.png)

Thanks much!

Fixed links (4/12)

Yeah the (3rd) logo on second page looks nice and on 1st page 2nd logo (in first column) looks better than others. But this is only my opinion :)

Ronald
05-13-2013, 06:57 AM
Yeah the (3rd) logo on second page looks nice and on 1st page 2nd logo (in first column) looks better than others. But this is only my opinion :)
JamieHow, this job was quite a few years ago. I don't think I ever explained the outcome though. Basically, the guy I was working for was pretty sleazy--the worst client I ever had, in fact. He accepted my first logo without even consulting with the client in need of the logo, then came back and said I need to make a new one. I originally gave him an estimate of $50 (I know, far too low) and ended up going $60. He refused to pay $60, insisting that I stick with my original estimate, and after a few months of no payment I emailed him only to receive no apology or excuse. He simply said "You're on the top of our list as far as things things to pay." (I'm a "thing" to pay?). I kept trying to call him to no avail and finally went to his house and talked to his wife. I got a check shortly after that.

I think ultimately the business disregarded the whole idea and kept their crappy logo, hence my client's bitterness and refusal to pay. What an unprofessional jerk.