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lstout
11-15-2005, 03:48 PM
How do you folks usually set figures for business cards, letterhead etc?
Oldstyle figures or Lining figures? Is there a "rule of thumb" or convention for this?

In my case, I'm using a sans face (Lucasfonts TheSans Semi-Light) at 8 pt with about 9 pt leading.

Anyone have any thoughts or opinions?

Leif Stout

ktinkel
11-15-2005, 05:25 PM
How do you folks usually set figures for business cards, letterhead etc? Oldstyle figures or Lining figures? Is there a "rule of thumb" or convention for this?

In my case, I'm using a sans face (Lucasfonts TheSans Semi-Light) at 8 pt with about 9 pt leading.It depends. (Don’t you love that sort of reply?)

If you are setting the type in upper/lowercase, then by all means use old style (lowercase) figures.

But they look ridiculous in a line of all caps — then you need lining caps.

If you have a mixture, you need to consider the general effect. I would always match the figures to the text, line by line — but it can look weird if you have too much variation from one line or section to another. (Then I would consider whether all those differences are actually necessary.)