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View Full Version : The Unique Sales Proposition


Richard Waller
08-31-2005, 01:51 AM
The Unique Sales Proposition should be in the first 12 words of your posting to grab the casual reader. The messages in this board are usually advertised on the message list by words which do not sell me at all.

The 'red-top' tabloid papers used to say that if you cannot grab attention in a five word headline, then don't bothewr to print it.

</End of hobbyhorse>